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It’s a midpoint between Phoenix, Las Vegas, and Los Angeles. James recently purchased more than 200 acres of land in the tiny community of Yucca in Mohave County, about 25 minutes from Kingman and a stone’s throw from the California border. It’s not just the natural beauty that attracted James to Arizona. The electric vehicle industry has ballooned in greater Phoenix thanks to the host of electronics companies based around the Valley, according to Jim Gillette, a retired auto industry analyst based near Grand Rapids, Michigan. The first time you see it, it looks like a watercolor painting. “When I first came to Phoenix and saw the mountains, they looked fake. “We always wanted to be in Phoenix,” James said. Metro Phoenix is dotted with about 1,300 charging stations, one of several factors that led James, who lived in Florida during the coronavirus pandemic, to make a home in Arizona.

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James couldn’t estimate what the range of the cars will be “due to better batteries dropping in 2023,” he said.Įlectric vehicles on the market today can drive 275 miles on a full charge, on average, although some produced in Arizona can travel an EPA-estimated 520 miles between trips to the charging station.

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These will be safer, professional UTVs that can transition easily between the trail and the road. The company is also developing models called the s102 and the e103, its flagship commuter model. In four seconds flat, the r101 will sprint to 80 miles per hour from a standstill. For its racing series, the r101 will be a 400-horsepower machine that can reach 150 miles per hour on the track.

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It's the swagger of a sports car, the rugged performance of an off-road truck, the eco-friendliness of a Tesla, and the sleek software of an Apple iPhone.īAM is working on three models for its unconventional electric car. James’ vision is what sets BAM apart in a crowded market full of incipient electric vehicle makers. He sets the record straight: “I’m the CVO. Now almost through with that glass of seltzer, someone in the office makes a reference to James' position as CEO, and he snickers and shrugs off the title. “I know Battle Approved Motors is going to be the future of off-road.” “We’re a startup, but we know where we’re going,” he said. James is the founder and CEO of Battle Approved Motors, a startup that’s working on zero-emission luxury utility terrain vehicles, also known as UTVs.Īcross the globe, the electric vehicle market has continued an upward growth trajectory over the past decade with manufacturers and consumers focused on increasing energy efficiency, reducing fuel dependency, and decreasing carbon emissions.Īfter a string of successes in the entertainment industry, James founded the company in Phoenix in 2019 and styled it “BAM.” “The only way to compete with them is to think differently.” “We gotta compete against the big boys,” he told Phoenix New Times on Friday. It’s kind of like all those rolled into one. It’s not a sedan, SUV, sports car, or truck. Tesla, Lucid, Polestar, Rivian, ElectraMeccanica, and Atlis Motor Vehicles have all set up shop in metro Phoenix, with Lucid motors rolling out the first all-electric, made-in-Arizona vehicle late last year. In recent years, Phoenix has emerged as a hub for electric vehicles.

He’s steeling himself for a daunting task - to compete with the pioneering electric car kingpin Tesla, one of five American companies to eclipse a market value of $1 trillion.

On the second floor of a luxe coworking space in the Biltmore District of Phoenix, Chris James hunkers over his desk, sipping a glass of seltzer water, planning his next move.